Thousands more people checked bowel cancer symptoms online last week, as the legacy of Dame Deborah James lives on.
NHS Chief Executive Amanda Pritchard revealed that last week’s online figures represent a tenfold increase in visits to NHS websites for bowel cancer – going up from 2,000 searches on Tuesday to 23,274 on Wednesday, the day after James’ untimely death.
The journalist, educator, and charity campaigner’s candid work and accounts of her life living with bowel cancer have already served as the catalyst for millions of pounds worth of donations to charitable causes.
In her final message, Dame Deborah James, said “and finally, check your poo – it could just save your life”, with the NHS echoing said sentiment encouraging people not to be “prudish about poo” and warning the public that people are often reluctant to come forward with symptoms due to embarrassment.
Bowel cancer is England’s fourth most prevalent cancer, accounting for approximately 37,000 new cases every single year.
Symptoms of bowel cancer include:
- Changes in bowels habits, such as pooing more often than usual or a different consistency
- Pain in the tummy or abdominal pain, which persists for more than a few days
- Unexpected weight loss
- Unexplained fatigue
Amanda Pritchard said: “Dame Deborah James is an inspiration to us all – her death this week has touched the nation.
“People often don’t feel comfortable speaking about their cancer diagnosis and treatment but Deborah bravely speaking out about her personal journey has prompted thousands more people to check the symptoms. There is no doubt about it – this has been lifesaving.
“We must now continue Deborah’s fantastic work in her honour. Talking about cancer saves lives. So, our message to you is – don’t be prudish about poo, get checked out if you have worrying signs or symptoms.”
Tributes from around the country flooded in, with many top officials praising the late journalist’s work battling the stigmas around cancer. Dame Cally Palmer, National Cancer Director for NHS England, said: “Early detection of bowel cancer saves lives and Deborah has made a difference to so many people with her extraordinary courage and spirit.
“She did the unthinkable and through getting people to talk about this disease, she has been an inspiration to so many.
“We must continue what Deborah started.”
The NHS are continuing to raise awareness about all different types of cancer – for more coverage, click here.
